While freelancing at Simple Finance, I was tasked with creating a Facebook cinemagraph within a tight timeline. This included shooting an employee to use and concepting the snow. The end product was finished and live within three days with zero photography budget. The advertisement also created a significant boost in click-through rates compared to previous posts.
Concept // Photography // Design
I was a Senior Art Director at eBay for three years. This was a tight-turnaround holiday email promoting the XBox and Halo. I worked directly with the eBay team, including the eBay CMO, to turn this complicated message, which included buying, selling, discount, and a free Halo digital download, into a simple 1-2-3 message that included relatable gamer lingo.
Concept // Design
As an Associate Creative Director, I worked on the Michaels account for three years. This direct mail campaign was for their framing department. Each postcard told the story of a life journey where one important moment was captured and framed.
I helped concept the series and executed all design elements. This became their most successful direct mail campaign to date.
Concept // Design // Production
My role at eBay was manager, art director, and designer. This particular homepage banner ad series was in support of eBay Valet, a program where eBay takes care of the selling process. The challenge was informing sellers which items qualify for the program and which sell well. These banner ads use very particular merchandise to tell a visually appealing story to sellers.
Concept // Art Direction // Design
While freelancing for Pottery Barn, it was a pleasure and a challenge to work for such a well-loved brand. These two emails explored current sales while highlighting catalog product.
I worked as a Senior Art Director for eBay for three years. I art directed this stop motion animation shoot, as well as color corrected and produced the final GIF. This animation was created to engage eBay followers with a chance to win on National Gratitude Day.
Concept // Photo Direction // Design
I wanted to teach myself Adobe After Effects. So I took an online course and then came up with this idea as an independent project. I was interested in a parallax vantage point and creating dynamic content out of otherwise boring statistics. Plus, I’m a big fan of National Parks.
Concept // Design // Motion Graphics
I was a senior designer at Barkley for five years. Our agency worked with PF Chang’s to produce this Xiao Huo menu as well as the supporting direct mail piece, which announced the new menu.
As designer on this project, I reached out to a friend who is a calligrapher in Asia and asked her to create the Chinese characters for me. I then designed the Xiao Huo icon, which represents a low-flame. The textures and layers hint at a journal from being in China where the secrets of this low-flame technique were discovered.
Concept // Illustrator // Designer
While a senior designer at Barkley Advertising in Kansas City, my team worked on this colorful restaurant identity for the restaurant Michael Smith. The bold colors and childhood photos on the wine menus bring charm to this self-named restaurant of a James Beard winning chef.
I specifically worked on the menu design and fabrication. As well as curating the chef’s childhood photos.
Concept // Design // Fabrication
I worked on the Michaels team for over three years, both as a senior designer and art director. This email was promoting their hottest toy of the season, Kinetic Sand. As art director, I helped create a playful email that showcased a video highlighting the tactile feel of kinetic sand.
While at the Kansas City agency, Barkley, I created an annual philanthropic event centered around knitting. During the month of January, I taught anyone interested how to knit. Barkley paid for all supplies and sponsored an employee-run soup kitchen on the donation day. We donated over 100 scarves, hats, and mittens to City Union Mission, a local shelter for the poor and homeless.
These posters were hung around the offices to “guilt” employees into donating their time for “Project Knit.” There was also an internal website where you were invited to guilt someone into knitting by calling them out on office faux paus.
Concept // Design // Execution
I worked on the Michaels account for three years as both a Senior Designer and Associate Creative Director. Halloween is very busy at Michaels and this responsive email contained many DIY costumes and crafts for the loyal Michaels shopper.
Concept // Art Director // Designer
My role on eBay was manager, art director, and designer. On this particular Pinterest exploration, I was tasked with inspiring sellers with successful-selling tips and tricks.
Concept // Designer
While working at Barkley Advertising in Kansas City, our team worked on the promotions for the Chocolicious WonkaCakes. This product was being released in conjunction with the movie “Charlie and the Chocolate Factory.”
My role on the team was to create an impressive sell sheet. All facts were contained within a folder that highlighted all promotions for these WonkaCakes and included an elaborate die cut that helped highlight the whimsical nature of these Hostess treats.
I was a senior design at Barkley Advertising in Kansas City for five years. One of my clients was Helzberg Jewelers and this was one of their holiday catalogs.
The top images, “Inside” and “Out”, are my original mood boards that I presented to the client. My concept was to have half of the book represent the warm feelings that winter and the holidays bring. While the second half of the book would highlight the magical icy wonderland that nature brings at winter.
Once this concept was chosen, each spread had to be carefully planned out according to our shot list. I worked with a production designer to complete each spread. Once client-approved, these pages were given to our prop stylists and photographer.
I met with the stylist in New York and approved the props as well as art directed the photo shoot. The last image shows the final center spread, where inside meets outside, of the 56 page catalog.
Concept // Design // Photo Art Direction