Icons

While at Roku, I developed a family of icons based on clarity, alignment, and ease of use across all aspects of Roku including packaging, web design, advertising, and internal communications. Prior to this, each department had their own set of icons. These new icons assured brand consistency. In January 2024 we released our new brand guidelines and this was a key portion of the overhaul. The icons unify TV, web, mobile, packaging, and internal communications with consistent messaging. This project continues to evolve as we reach 300+ unique icons, plus their variants.

Designer // Illustrator
Review Committee // Brand Ambassador

Roku, Inc.