Menu & Direct Mail

While at the Kansas City advertising agency Barkley, we worked with PF Chang’s to produce this Xiao Huo menu as well as the supporting direct mail piece, which announced the new menu.

As designer on this project, I reached out to a friend who is a calligrapher in Asia and asked her to create the Chinese characters for me. I then designed the Xiao Huo icon, which represents a low-flame. The textures and layers hint at a journal from being in China where the secrets of this low-flame technique were discovered.

Concept // Illustrator // Designer