AI Certification

Siebert is a speculative brand system for an AI-directed entertainment companion — a personal critic for the streaming age. Rather than recommending what's popular, Siebert learns why a viewer watches what they watch, and builds recommendations around taste instead of trends. I developed the full positioning, character system, and visual identity, then directed a multi-tool AI pipeline ( Midjourney, Claude, ChatGPT Image 2, Fuser ) to generate a consistent library of hero shots, lifestyle scenes, and UI mockups, all governed by a locked master prompt for color, type, and character consistency.

Shown:
Brand Identity
Character System
UI Design
Ad Concepts

Brand Strategist // Illustrator // AI Prompt Engineer

Personal Project — AI Coursework