While at the Kansas City advertising agency, Barkley, I created an annual philanthropic event centered around knitting. During the month of January, I taught volunteers to knit. Barkley paid for all supplies and sponsored an employee-run soup kitchen on the donation day. We donated over 100 scarves, hats, and mittens to City Union Mission, a local shelter for the poor and homeless.
These posters were hung around the offices to “guilt” employees into donating their time for Project Knit. There was also an internal website where you were invited to guilt someone into knitting by calling them out on office faux paus.
Concept // Design // Execution